Local entrepreneurs to host “GoForPink” party to benefit the Breast Cancer Alliance


Image courtesy of Ali Weiss Jewelry

There is a 1 in 8 chance that an American woman will develop breast cancer in her liftetime.

It’s a statistic that Lori Laub knows all too well. Laub, who runs North Salem-based LL Country Barre, is a breast cancer survivor and has helped raise awareness and funds for Greenwich-based Breast Cancer Alliance. Next week she will partner with other local women entrepreneurs to host “GoForPink,” an outdoor shopping event at a private home in Katonah.

“This is really a thing that you just don’t want to miss,” said Laub. “Now that the kids are in school and summer holidays are over, moms can focus on themselves. Buy a piece of jewelry, get a fun new fall outfit or some beautiful skin care. This is part of being healthy; you have to take care of the inside and outside.”

When attendees arrive, they’ll be greeted with a protein bar and a “gin-cinn” iced tea from Myong Gourmet. From there, they’ll have the opportunity to browse and buy from an assortment of local vendors, including The Gypset, a mobile shopping boutique, and Ali Weiss Jewelry, an Armonk-based fine jeweler offering luxury piercing. Vendors will also offer raffle items worth up to $500, including a one-hour session with Sue Groner, the Parenting Mentor, three private classes with LL Country Barre and a clean cooking lesson from Myong Gourmet.

The Gypset mobile boutique will be on site at the GoForPink shopping event on September 30. Image courtesy of The Gypset

Fun and pampering aside, the event has a serious purpose: to raise funds for the Breast Cancer Alliance. The organization’s mission is to improve survival rates and quality of life for those impacted by breast cancer. Laub said she and her co-organizers hope to draw up to 250 attendees (men are welcome, too). Between 15-20% of proceeds from the event will be donated to the BCA.

“Breast Cancer Alliance was built on community — friends coming together to support one another to improve outcomes from breast cancer,” said Yonni Wattenmaker, excecutive director of the Breast Cancer Alliance. “Now that we are a national charity, the same still holds true and neighborhood events like these are still essential to raising funding and building awareness about this important cause."

Laub says that she hopes funds raised will “give as many people as possible the support that they need. That support could be medical, but it could also be emotional—connecting women who are battling breast cancer right now with other women,” Laub said. “That's how we all heal, with connection and with community. We need to hear how others have survived.”

Participating business include LL Country Barre, Myong Gourmet, Ali Weiss Jewelry, Cheeky Paper Co., Glimpse Guides Travel Books, Starling skincare, The Gypset mobile boutique, Sue Groner, The Parenting Mentor, and Coba Board.


GoForPink will take place on Thursday, September 30 from 10:30 a.m. to 2:30 p.m. at 314 Mt. Holly Road in Katonah.

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